Why Bad Customer Experiences Escalate So Quickly

Mostly, customers are content to be compliant. But, when it goes bad, it can be disastrous for your brand.

The Frequency Illusion Perhaps you’ve never heard of the Baader-Meinhof phenomenon, but odds are you have experienced it.  Also known as the “frequency illusion,” it happens when we repeatedly notice something after first learning about it.  Maybe it’s a new word, and suddenly, you notice it in conversations, hear it on the morning news, and

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Five Pillars of Cybersecurity to Protect Against WannaCry Ransomware

Every cybersecurity threat should be taken seriously.

Organizations and IT departments are still fighting off the WannaCry ransomware attack, which has crippled corporations, government agencies and healthcare systems across the globe. Every threat is different, but this is yet another example of why every organization, no matter how big or small, needs to take these threats more seriously. At Cimphoni, we have

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Is Your Company Accidentally Tone-deaf to Your Customers?

How much will a failed customer experience cost you?

A recent incident in which a customer was dragged off an aircraft operated by one of the largest airlines in the world reminds us of why we must be so diligent about truly understanding the customer experience we create. It is also a stark reminder that any negative experience with your brand can instantly go

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Defining What’s Really Happening with your Customer Experience

Customer Engagement

Are you getting negative reviews or ratings online or in surveys about some aspect of the customer experience? You’re not alone. In today’s technology-driven marketplace, customers are benchmarking your company’s performance against innovators like Amazon and Apple, and most companies are falling short of that standard on at least a few customer touchpoints. That’s why Cimphoni

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5 Key Steps to Align Customer Experience with Customer Expectations

Cimphoni Original White Paper: 5 Key Steps to Align Customer Experience with Evolving Customer Expectations

Today, we launch our latest original white paper, 5 Key Steps to Align Customer Experience with Evolving Customer Expectations. In this white paper, we define the multi-channel buyer’s journey in 2016, which is more complex than ever before, and provide the Cimphoni methodology to analyze and diagnose what’s working and what’s not in your customer experience. If your company

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Successful ECM System Implementation is not Magic

Model for Successful ECM System Implementation

Enterprise Content Management (ECM) systems, when combined with business intelligence tools, are foundational technologies to support enterprise agility. These platforms will provide employees with both historical insights into business best practices as well as contemporary insights into customers, employees, partners and other business stakeholders. The growing global ECM market is estimated to be worth close

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Why & How Service Companies Should Get Started on their IoT Journey

Framework to Identify IoT Opportunities

Many service companies have incorrectly assumed that the Internet of Things (IoT) does not apply to them because they don’t make “things” and therefore cannot benefit. The truth is that there is immense potential for service companies to leverage IoT to accomplish goals that fall into five main categories:  increased revenue, lower operational costs, differentiated

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Customer Revolution Driving Move From Digital to Cognitive Enterprise

Customers Today Have Very High Expectations

  The “impatient narcissist” is probably an apt description for today’s consumer. They want what they want and they want it now. They have extremely high expectations regarding every aspect of their “journey” with an enterprise’s products or services. From gathering information to purchasing a product or service, using it or recommending it to their

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Practical Guidance for Manufacturers Starting Their IoT Journey

The Internet of Things (IoT) Is Transforming Everyday Products

  If you are a manufacturer, you are likely investigating use cases where the Internet of Things (IoT) can enhance your products’ capabilities, provide more insights on how your products are used by your customers and, of course, increase product sales. As IoT-enabled products become more and more mainstream, your customers will come to expect

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