Business and IT leaders know that information technology has and will continue to play an important role in the way products and services are developed, delivered and used by their customers. The shift from analog to digital channels as consumers purchase and use information-enabled products and services is a prime example of this trend. Many companies and their IT organizations struggle to stay abreast of the continuous evolutions in technology. These companies are often encumbered the many demands placed on today’s IT organization and can fall behind their competitors as they seek new ways to remain relevant to their customers. However, this is not a fait accompli. IT organizations can become more agile, more effective and more relevant.